Daaaa naaaa... Daaaa naaaa...

Discovery Canada is already gearing up for Shark Week, the very popular shark-themed week of programming that takes place in August.

Discovery Canada posted a video of some fishermen in Lake Ontario that discovered a shark while fishing. The shark was later revealed to be a prosthetic model, but not before stirring up much concern from locals. Many didn't enter the lake for days and were upset when they discovered it was a fake, used as a marketing campaign.

Watch the video here! Would you be fooled by such a video?


Source: AdWeek.com