In April it was announced that Ronald McDonald was going to get a new look and that he would be hitting social media with #RonaldMcDonald. Now he’s being reintroduced to the public too.
McDonald’s released a video of Ronald helping to create an indoor snow slope in a mall in Malaysia. Last Saturday it hit 95 degrees in Kuala Lumpur, but Ronald and his friends brought in machines to create some fake snow so kids and their families could have a bit of fun sledding and playing in the snow.
The video was created with the help of June, TwentyFirst and Olson Engage and it’s the first public appearance of the new and improved Ronald. Check out the cool event below: