I swear this story comes around every 8 or 9 months and I do see the occasional scrunchie on hipsters or people who never gave them up the first time around. Will 2018 be the year of the scrunchie?
A lot of stuff from the '90s made comebacks last year, from "DuckTales" to Zima. And it doesn't look like that trend is going to stop now that it's 2018.
Because apparently, it's fashionable again to put your hair in a SCRUNCHIE.
And, I suppose, that also means it's fashionable again to wear one on your wrist when you don't need it for your hair.
But, of course, there has to be a 2018 "late capitalism" twist to any '90s comeback, and there is . . . people are making luxury ones, calling them "hair clouds," and selling them online for well over $100.