When it comes to choosing brands, millennials like to support brands that align with their values. They also use social media, to get real customer reviews on a brand, before purchasing a product. Traditional advertising doesn’t always work in reaching this generation. They want authenticity, sustainability, and an open dialogue.
So, which brands are millennials supporting? Here are the most popular clothing brands for the millennial generation, according to data from the YouGov.org website.
- Fruit of the Loom
- Levi’s
- Nike
- Adidas
- Old Navy
- Reebok
- Vans
- Gap
- Converse
- The North Face
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