It's a start in the right direction. I have purchased clothing from in the past and will (especially now) do so in the future. 

ModCloth signed the Heroes of Advertising Pledge, which aims to reduce the number of model photos being altered in post-production.

ModCloth’s co-founder and Chief Creative Officer, Susan Gregg Koger, states that the pledge “perfectly aligned with what ModCloth is already committed to - celebrating the beauty of women as they truly are.”


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