Coors Light is back with an official ad in the Super Bowl this year! It’s coming via train, The Coors Light Chill Train!
Returning for the first time in over a decade, Coor Light is back in the big game with one of their iconic features – the Coors Light Chill Train. But, now for the first time ever through the magic of ice-cold CGI, passengers who book their seat will be virtually placed aboard the Coors Light Chill Train in a special, slo-mo version of Coors Light’s Big Game ad - guaranteed to deliver “main character energy” and watch party bragging rights. Passengers who snag a seat will even receive an official contract, $500 in talent fees, and limited-edition commemorative swag.
There are 100 seats on the train for fans (and a few special guests). Seats will go quickly, so act fast!
Coors Light will open up new batches for booking every day at 1 p.m. ET through Friday, 2/2 at CoorsLightChillTrain.com.