Beat the middle seat blues .. with vodka. According to Smirnoff, "56 percent of Americans would rather get stuck in traffic or go on a blind date than sit in the middle seat" on a plane. That’s why the vodka company has announced they're giving away $50,000 this holiday season to upgrade the coach class seats of Smirnoff lovers.
If you are flying during the holidays and have a middle seat, here’s how you can change your travel fate. From now till December 14th go to SmirnoffSeltzerUpgrade.com and give them some info about your travel plans, which have to be between December 17th and January 31st. You have to be of legal drinking age … and also have to come up with a really good reason why you deserve an upgrade. Then you get to wait and see if you are one of the lucky upgrade winners.