So everyone freaked out yesterday about the coffee cup someone left on a table on the set of Game of Thrones since it accidentally made its way into Sunday's episode.
HBO even issued a statement saying, "In response to 'inquiries from those who saw a craft services coffee cup in Sunday night's episode . . . The latte that appeared in the episode was a mistake. Daenerys had ordered an herbal tea."
HBO you'll note did not say Starbucks cup, yet according to a marketing firm, the coverage it got on radio, TV, and social media had given Starbucks $11.6 MILLION in free advertising as of yesterday afternoon.