Ever wonder Why So Many Artists Perform At Award Shows?

Event hall: Close up of microphone stand, seats with audience in the blurry background

Photo: Getty Images

If someone asks you why performers do so many award shows, tell them about this.  

CHRIS STAPLETON had a 350% increase in Spotify streams for "Cold" after he performed it on the Grammys. And BRANDI CARLILE's "Right on Time" saw a 600% increase in global streams after her performance.

In other words, it gets people exposed to their music, increases their popularity and overall is a great career move!


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