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If someone asks you why performers do so many award shows, tell them about this.
CHRIS STAPLETON had a 350% increase in Spotify streams for "Cold" after he performed it on the Grammys. And BRANDI CARLILE's "Right on Time" saw a 600% increase in global streams after her performance.
In other words, it gets people exposed to their music, increases their popularity and overall is a great career move!
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