Coolness Factor: To Smile or Not To Smile

Close up of smiling women hugging

There are a lot of insecure people who are going to have to rethink their ENTIRE photo strategy- I'm talking to you non-smilers.

According to a new study out of the University of Arizona, NOT SMILING doesn't make people think you're cooler . . . it actually makes them think you're LESS cool. 

The researchers found that when someone didn't smile in a photo, the main way other people described them is "cold" . . . which, obviously, is a lot different than "cool."  


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