As you may know, the Oscars were on last night. Frida Mom, a company that makes postpartum products for women, was supposed to have an ad that played during a commercial break, but the ad was rejected for being "too graphic."
According to Yahoo:
Many rallied to the defense of Frida Mom and the ad, including Busy Philipps. This is an ad for new post partum products for women-this ad was rejected from ABC(see the repost below from the brand) I legit teared up when I just watched it. Partially because this is clearly an ad made by women who have been there and get it and partially because I DO believe so strongly that the more we can NORMALIZE A WOMAN'S BODILY EXPERIENCE IN MEDIA, the better off our culture and society will be. AND YES THAT MEANS ADS TOO. You probably don't even flinch when an Erectile Disfunction ad comes on but THIS AD IS REJECTED?! I think this is an incredible piece of advertising that accurately represents something millions of women know intimately. And I'm so fucking sick of living in a society where the act of simply BEING A WOMAN is rejected by the gatekeepers of media. Well. Shame on them and NOT on us for simply being human women.
You can see the ad below and tell us what YOU think. Click here to read more.