If you’re a fan of Icees, then this cereal is for you! Kellogg's collaborated with the company that makes Icee the red and blue slushies at gas stations to create an official Icee cereal. It looks like little red and blue balls, with cherry and blue raspberry flavors, like the drinks.
They're claiming that it has a secret, "innovative ingredient that COOLS your mouth as you eat . . . imitating a sip of an Icee." There aren't any further details on the "cooling effects."
If nothing else, it seems like a mega sugar-rush. The boxes should be hitting stores nationwide soon, if they aren't available already.