This is a real product! Hugh Jackman is one of the founders of Laughing Man Coffee. Here is the post his friend & voice over commercial guy, Ryan Reynolds posted (the have a hilarious fake feud going).
Hugh Jackman founded Laughing Man coffee so he could give back 100% of his profits to the fair trade farmers who grow it - and also to make himself way less of an (Bleep)hole. That coffee is actual magic.