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Has A Smiley Face Emoji Get You To Tip More?

Has a waiter or waitress ever drawn a smiley face on your receipt? 

 

A new study in the Journal of Hospitality Management found people DO tip more if they see a smiley face on their receipt. But the kind your server draws wasn't really what they looked at.

 

 

They printed different tip suggestions on people's receipts, like 15, 20, or 25%. And each one had a different emoji next to it. So, they basically wanted to see if the emojis would SHAME people into tipping more.

 

 

The lowest percentage had a neutral-face emoji. The rest had smiley faces, and the smile got bigger and bigger as the percentages went up.

 

 

The average tip without emojis on there was 22.9%, and rose to 25.4% with them . . . an 11% increase.

 

 

They also tried it with delivery orders, and saw a 10% bump. And takeout orders saw the biggest increase, 33% bigger tips. 

 

 

(ScienceDirect / NY Post)


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