Coors Light is temporarily changing its name to "Mondays Light" . . . They just announced they're temporarily changing their name to "Mondays Light" . . . so people can go out and BUY a "case of the Mondays." (Here's a photo.)
Their press release kept up the claim that the typo was a mistake, but they had a whole ad campaign locked and loaded. They even did a poll that found 41% of people think the Monday after the Super Bowl is one of the worst days of the year.
They're selling 12-packs of "Mondays Light" nationwide for a limited time. You can also win some by posting a photo after their ad runs during the Super Bowl.
(PR Newswire / Marketing Dive / CoorsLightMondays.com)
(Here's a video.)