I'm not going to pretend that I'm a huge fan of cinnamon flavored things but this one does not sound particularly good to me. Pepsi Fire is going to be on shelves for 8 weeks. Maybe negating the need for Fireball so you can use decent whiskey to mix into your Pepsi Fire. They've even made it into a Slurpee. Maybe it's some spicy/icy sensation that I'm missing out on. Let me know if you've tried it on Twitter!