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Billy Ray Cyrus joined forces with Snoop Dogg and The Avila Brothers for a new collaboration, bringing together “the epitome of artists who’ve transcended genres,” reads a press release announcing the new single, which is set to release on Friday (April 1).
“Who said you can’t teach an old Dogg a new trick!” Cyrus exclaimed in a statement. “Snoop and the Avila Brothers are on fire with this new song out Friday!”
On Sunday (March 27), Snoop Dogg posted a teaser on Instagram, singing with Cyrus, who tells fans to “stay tuned.” That behind-the-scenes clip came from the set of the music video, the release confirmed. Cyrus shared a behind-the-scenes photo of his own on Monday (March 28). The Avila Brothers, who are releasing the song via Avila Brothers Music Group and BMG, said in a statement:
“Timing has always been critical for us. For this project, everything lined up perfectly! Even more exciting is the partnership with BMG which shines an even brighter light on the contribution of global superstars, Billy Ray Cyrus and Snoop. The record we created puts the focus and value back on hard work. Together, we collectively illuminate, celebrate, and honor those around the world that have continued to show up every single day; keeping our world moving. Music transcends boundaries and is responsible for bringing the colorful world of The Avila Brothers, Billy Ray Cyrus and Snoop Dogg together.”