Some companies are already getting a head start and releasing either full commercials or teasers for this year's Super Bowl. Here are the latest:
1. Lay's: PAUL RUDD and SETH ROGEN look back on their "golden" memories together. From a road trip, to a turbulent flight and Seth moving in to a haunted house...
2. BMW: ARNOLD SCHWARZENEGGER is the Greek god Zeus.
3. Uber Eats: They released three teasers to show that they deliver more than just food. One has GWYNETH PALTROW taking a bite out of her infamous Goop vagina candle.
The second is JENNIFER COOLIDGE eating lipstick and a makeup brush.
And the third is TREVOR NOAH taking a bite out of deodorant.
4. Budweiser: The Clydesdale has returned after taking a year off from the Super Bowl.