Yeti is the pinnacle of coolers and now they're coming out with luggage!
Yeti announced that they are now making luggage and they're introducing a new line of crossroads travel bags, according to BroBible. I didn't know this but Yeti has already been in the travel game and have been making travel bags for a couple of years now. The new line from Yeti will feature backpacks, duffel bags, and soft-sided luggage and will come in a variety of sizes and colors. Also, Yeti announced their first ever hard-sided luggage which is a carry on known as the Panga 22 Carry On, which is going to be their first ever 100% waterproof item. If you thought their coolers were expensive, so is the new line of travel bags. You can check out the full lineup HERE.
The CEO of Yeti, Matt Reintjes released a press release regarding the new line and he says, "We first introduced bags as part of our portfolio in 2017 to support our communities and customers who were seeking durable products that met their needs both in active pursuits and in their daily lives. Over this time, we gained a deeper understanding of how our customers used our products, impacting our design process and ultimately leading to the development of the versatile, tough, and premium Crossroads Collection."