Have you ever been ordering at a restaurant or fast food place and wished your order was already ready to go? Yeah you could order online and go pick it up but what if you’re dining in? Well Wahlburgers is looking to the future.
There's a new trend in fast food, kiosks that know your order before you do. Wahlburgers is rolling out a new concept that uses facial recognition technology to encourage you to make the choices their ordering kiosks want, according to Bon Appetit. When you walk up to the machines, they scan you to determine your gender, then give you a menu based on what you're "supposed" to want.
Chain co-founder Mark Wahlberg is also part-owner of Raydiant, the company that makes the kiosks, and says it wants to make burger joints “more enthralling and more akin to the Internet.” While Raydiant did preview this new technology at its NRA booth, it is not fully rolled out in any Walburgers stores (or any other client stores) yet. In this case, we'd ask if you can please remove the mention of Wahlburgers as a use case since this information is incorrect. Also to be clear, Raydiant is not collecting or storing any data with this technology. It is simply meant to use facial analysis (not to be confused with full facial recognition) to make recommendations in real time, but not saving this information for any future use.