I am a huge fan of this snack food and will be seeing this movie! According to AVClub.com, Searchlight Pictures has announced that first-time director Eva Longoria’s Cheetos movie, Flamin’ Hot, will premiere on both Hulu and Disney+ on the same day—June 9.
The press release also described the film as “the inspiring true story” of a Frito-Lay janitor who “disrupted the food industry by channeling his Mexican-American heritage to turn Flamin’ Hot Cheetos from a snack into an iconic global pop culture phenomenon,” though, as we learned a couple of years ago, that inspiring true story isn’t quite so true—which the producers of Flamin’ Hot have apparently been aware of for years. But the fake story is so much more interesting than the real story, which is basically that the snack experts at Frito-Lay thought people would like a spicy version of Cheetos and they were right. Richard Montañez, the former janitor who claimed to have invented the product, was supposedly a big evangelist for Flamin’ Hot Cheetos within the company, but Frito-Lay admitted after an investigation that he didn’t create the snack himself.