Today is about more than just a game; it's a nationwide event filled with memorable commercials, big parties, and endless snacks. Here's a quick rundown of what makes Super Bowl Sunday a day to remember.
Ad Mania
This year, a 30-second commercial slot during the game is going for a cool $7 million. Despite the hefty price tag, which has skyrocketed from $2.3 million two decades ago, the investment pays off for Fox, which is set to earn over $600 million from ad revenue. Interestingly, while half of the viewers aren't swayed by the ads, a vast majority enjoy the laughs they bring, and some even watch the game just for the commercials.
Party Time
Super Bowl Sunday is the ultimate excuse for a party, with over 112 million Americans hosting or attending one. With an average of 14 people per party and 50 million cases of beer sold, it's no wonder that many Americans would prefer the day after the Super Bowl to be a holiday. In fact, nearly 19 million people take the day off, nursing their post-game hangovers.
Snack Attack
On the field, star athletes battle it out, but off the field, snacks take center stage. Americans are set to munch through 118 million pounds of chips, with tortilla chips being the favorite. The snack food industry sees its biggest advertising push during this time, aiming to be the choice of Super Bowl viewers across the country.